On this tab, you can configure settings related to on-line marketing functionality for the currently edited form. The Log on-line marketing activity checkbox determines if the Form submission activity should be logged when a user submits this form on the website.
If this option is enabled, you may set up mappings between the form's fields and the data attributes of on-line marketing contacts. To do this, simply select one of the form's fields from the drop-down list next to the matching contact attribute on this tab (if an appropriate field is available).
For example, if the form has a field where users enter their e-mail address, you can choose this field for the E-mail attribute. When a user submits the form, the value of the field will automatically be saved as the e-mail address of the contact representing the given user.
The checkbox directly above the mapping settings allows you to choose whether existing contact data should always be updated according to the submitted form values, or if only empty attributes should be filled.
For more information about on-line marketing features please refer to: